Welcome to 
Proterroir: Excellence in local terroir products, carried by cooperatives.
Learn MoreEntrepreneurial Support for Cooperatives
Study of the Support and Valorisation Mechanisms of Cooperatives at the Meknès Solidarity Market: Between Commercial Innovation, Sustainable Performance and the Development of the Social and Solidarity Economy
Read MoreThe Solidarity Market, a Support Structure for Cooperatives
Analysis of the Integrated Approach of the Meknès Solidarity Market: A Model for Commercial, Technical and Strategic Development for Cooperatives of Terroir and Craft Products
Read MoreAbout Us
Who we are
Proterroir is a Moroccan association bringing together more than 120 cooperatives and local businesses. It acts as a development catalyst for cooperatives specializing in terroir and craft products such as honey, traditional carpets, kaftans, medicinal plants, and much more.
- An approach based on solidarity and equity, ensuring high quality standards while respecting the authenticity and origin of products
- A bridge between local producers and consumers, facilitating direct market access
- Reducing intermediaries to maximise cooperative revenues and strengthen their economic independence
Proterroir positions itself as a key actor in promoting the social and solidarity economy, offering a unique platform where tradition and modernity meet to support inclusive and equitable development.
Visit our ShopHow it Works
Our process
Join the Network
Cooperatives register and present their products after quality and authenticity evaluation.
Product Valorisation
Proterroir helps improve packaging, labelling and marketing to increase perceived value.
Distribution & Sales
Products are sold through our distribution network, online shop and partners.
Revenue & Growth
Cooperatives benefit from fair compensation and continuous support for their development.
Our Strategic Pillars
What we do
Build Capacity
Proterroir invests in training and skill-building for cooperative members. Regular workshops on management, marketing and sustainable production ensure continuous improvement.
Market Access
We facilitate access to local and international markets through strategic partnerships, trade fair participation and a dedicated online sales platform.
Quality & Traceability
Every product undergoes rigorous quality controls. We implement traceability systems to guarantee the authenticity and safety of Moroccan terroir products.
Fair Trade
Proterroir promotes a fair trade model where producers receive just compensation. We work for transparent and mutually beneficial exchanges.
Discover Our Offers
Discover the authenticity of Moroccan products! Support our local artisans and cooperatives by choosing natural, organic and eco-responsible products.
Services
What we offer
Craft Product Promotion
Showcasing and promoting handmade products such as traditional carpets, kaftans and craft objects made by local artisans.
Organic Food Distribution
Providing access to organic and sustainable food products, including honey, carob and other high-quality natural products.
Wellness Products
Supporting health-conscious consumers by offering natural and organic products aligned with current wellness trends.
Local Cooperative Support
Collaborating with local cooperatives by marketing their products and increasing their visibility through targeted initiatives.
Eco-responsible Product Development
Promoting environmentally friendly products to preserve Moroccan heritage while minimising ecological impact.
Cultural Heritage Preservation
Contributing to the safeguarding of Morocco's rich cultural heritage by supporting and valorising traditional crafts and artisanal expertise.
Online Shop
Discover our online shop to order authentic Moroccan terroir products directly with home delivery.
Portfolio
What we have done
Frequently Asked Questions
Your Questions
OUR PARTNERS
Partners
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Contact
Get in Touch
Address
Espace Solidaire FATH ZAHR, Merjane, Meknes
Phone
+212 6 61 34 25 86
Contact@proterroir.org